Ahmedabad · Since 2024

Let's build a financial plan that's actually yours.

Whether you're starting your first SIP or rethinking a portfolio you've held for years, we're here to plan, invest and grow it with you — goal-first, fully disclosed, and always just a conversation away.

AMFI-Registered MFD · ARN-335423 APMI-Registered PMS Distributor
RegulatorAMFI & APMI
RegistrationARN-335423
Based inAhmedabad, Gujarat
View all registrations →
How it works

Getting started is just three steps

No forms to decode, no jargon-heavy onboarding — just a conversation, a plan, and someone real to call.

Step 1

Talk to us

A free, no-obligation conversation about your goals — no pressure, just a plan.

Step 2

Get a plan built around you

Goal-first and fully disclosed — matched to your risk profile, never to what pays us more.

Step 3

Grow, with someone to call

We review at least annually, and you can always reach Raj or Darshan directly — never a call centre queue.

AMFI-registered Mutual Fund Distributor
APMI-registered PMS Distributor
Trail-commission-only, fully disclosed
SEBI SCORES & SMART ODR linked
26+Years of combined team experience
250+Clients served
150+Families guided
Why Wisdom Financial Services

Guidance that puts your goals first

Everything we recommend is built around your risk profile and life goals — never around which product pays us more.

Client-first

Recommendations are driven by your goals and risk profile, never by commission.

Transparent

Every rupee we earn from your investments is disclosed upfront — see Commission Disclosure.

Long-term

We plan for your whole financial life — not just the next transaction.

Verified & regulated

AMFI ARN-335423 and APMI APRN07026 — verify us anytime on the official registers.

What we do

Financial planning, end to end

Investment Management

Building and monitoring a portfolio aimed at the best risk-adjusted returns for you.

Goal-Based Planning

Aligning investments and savings with the milestones that matter to you.

Retirement Planning

Making sure you accumulate enough, early enough, for the retirement you want.

Tax Planning

Structuring investments to legally manage and reduce your tax burden.

Succession & Estate Planning

Preparing for a smooth transfer of assets and responsibilities to your family.

Insurance Planning

Term, health and asset protection — referred to our licensed insurance partner.

What you can invest in

Products we help you access

SIP & Mutual Funds

Fixed, regular investing across market cycles.

Portfolio Management (PMS)

APMI-registered distribution, min. ₹50L.

Alternate Investment Funds

Distributed under our APMI licence, min. ₹1Cr.

SIF — Specialised Investment Funds

Distributed under our AMFI registration, min. ₹10L.

IPO, Demat & Broking

Referred to our tied-up broking partner.

Insurance

Term, health, vehicle & property — via our licensed partner.

Fixed Deposits

Sourced via a direct company tie-up.

Loans

Referred to partner banks/NBFCs.

Raj Modi, Co-Founder & CEO of Wisdom Financial Services Pvt Ltd
A note from our founders

Raj Modi, MBA

Co-Founder & CEO, Wisdom Financial Services Pvt Ltd

Invest with clarity. Grow with confidence.Raj Modi, Co-Founder & CEO

With 13+ years in wealth management, Raj founded Wisdom Financial Services Pvt Ltd to give Ahmedabad families and individuals honest, goal-first financial guidance — with every registration, commission and process disclosed upfront. Whatever stage you're at, you're welcome to just start a conversation.

Pruthvi Pancholi, Co-Founder of Wisdom Financial Services Pvt Ltd

Alongside co-founder Pruthvi Pancholi, CA“Plan with purpose. Preserve with wisdom. Grow with confidence.”

Meet our team →

Let's build your financial plan

A free, no-obligation conversation about your goals — and how we'd help you get there.